....lululemon ∣ Flagship Store London / Opening .. lululemon ∣ Flagship Store London / Eröffnung....


The year started of with a big celebration. Over the last two years I had the pleasure to work on a few projects with lululemon. I always love to get together with their whole team and the people that are involved in those projects. So when the call for their flagship store opening came I was excited and happy to go to London and see everybody. For a week long there where different activities planed to celebrate their new flagship store on Regent St.

One of the highlights was "Om the move" - a bus turned into a meditation mobile. The always inspiring Ryan Leir hosted a specially designed bus inside which he guided people through a meditation in hectic London.

Sometimes you might think it's all nonsense and just there to promote a brand, but when I see people coming out of such an experience, and I have the chance to talk to some of them and get the feedback that these experiences actually touch and move them, I am all in. There is so many ways to reach out to people and make a difference. Not everything and everybody is perfect but we all deserve a chance. Bringing these experiences to people can be done on so many levels. Giving free yoga or meditation classes or other activities to people that sometimes can't afford them is one step. It's also about reaching out to the people on their level. Not everybody finds their way straight into a yoga studio. If you share the light and the teachings with people in different surroundings it's one of the endless possibilities. 

In this sense I am happy to contribute to that mission and I am grateful that I have the chance to see others working so passionately on that.


Das Jahr begann mit einer großen Feier. In den letzten zwei Jahren hatte ich das Vergnügen an einigen Projekten für lululemon zu arbeiten.  Es macht mir immer wieder sehr viel Spaß mit ihrem Team und den einzelnen Personen, die an den Projekten beteiligt sind zusammen zu kommen. Als der Anruf kam die Eröffnung ihres Flagship Stores zu begleiten, habe ich mich sehr gefreut nach London zu fliegen, um bei diesem Event dabei zu sein. Eine Woche lang gab es die verschiedensten Events, die die Eröffnung begleiteten. 

Eines der Highlights war "Om the move" - Ein Bus, der in einem Meditations Mobil verwandelt wurde. Ryan Leier, der mich immer wieder inspiriert, führte Menschen in diesem speziell dafür designten Bus durch eine Meditation inmitten des hektischen London.